Tracy’s Approach
Tracy S. Beard
CFP®, AIF®, MSFS
Financial Advisor / Member Owner
Overview
Tracy Beard is a financial advisor in our Rockford, Illinois office, where he focuses on comprehensive financial planning and client education. As a CERTIFIED FINANCIAL PLANNER® professional and an Accredited Investment Fiduciary® (AIF®), Tracy guides individuals and families through wealth transfer strategies, philanthropy planning, proactive income and estate tax planning, retirement cash‑flow projections, retirement income optimization, insurance analysis, debt management, and education funding.
Tracy has worked in the financial services industry for more than 25 years. Before joining Savant, he helped organizations develop, install, and maintain employee benefit programs.
He earned a bachelor’s degree in economics/finance from Rockford University and a Master of Science in Financial Services (MSFS) from The American College in Bryn Mawr, Pennsylvania.
Tracy and his wife have two children. When not in the office, he enjoys spending time outdoors fishing, hiking, camping, and discovering new places that bring his family closer to nature. He also loves cooking and finds joy in smoking meats and crafting wood-fired pizzas during the summer months.
Areas of Focus
Comprehensive Wealth Management
Integrated guidance for your full financial life, bringing together investment, tax, estate, and retirement planning to support your goals.
Financial Planning
Our planning process helps you evaluate key areas of your financial life, uncover opportunities, and make decisions aligned with your goals.
Investment Management
Evidence-based investing designed to help you stay focused on long-term goals while navigating changing market conditions.
Estate Planning & Wealth Transfer
Thoughtful estate planning guidance to help organize your affairs, support your wishes, and prepare for future generations.
Trust Services
Comprehensive trust administration supported by integrated investment, tax, estate, charitable, and business succession planning services.
Education
- Rockford University
Bachelor of Science in Economics/Finance - The American College
Master of Science in Financial Services (MSFS)
Professional Designations
- CERTIFIED FINANCIAL PLANNER® professional
- Accredited Investment Fiduciary®
Insights & Perspectives
Thought leadership on wealth management, tax strategy, and financial planning.
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CFP®
Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.