Giant RIAs lose ground in battle for HNW and UHNW concentration
Kevin Hrdlicka, Savant’s head of wealth, described the firm’s growth over recent years as a product of service expansion and strategic partnerships in a recent article on FinancialPlanning.com.
“We’ve observed that much of the industry still delivers a standardized advice experience. Simply saying you serve high net worth or ultrahigh net worth clients doesn’t make it so,” Hrdlicka said. “In our opinion, moving upmarket is more of a personalization decision. At Savant, we serve mass affluent, high net worth and ultrahigh net worth clients, but we don’t treat them as one audience. We’re intentionally segmenting our business and building depth in specific niches and other areas, such as tax and estate planning, where we know clients need help. We believe that’s how personalization becomes real, and that’s what drives organic growth beyond buzzwords.”