Bruce R. Barton

CFP®, CFA®, MBA

Managing Partner / Financial Advisor / Member Owner

475 Alberto Way, Suite 210 Los Gatos , CA 95032
408.436.9800

Bruce is a managing partner and financial advisor in Savant’s Los Gatos, California, office. He has a membership interest in Savant.

Bruce focuses on the financial planning and investment needs of tech professionals, with particular expertise in equity compensation strategies for stock options and restricted stock units, managing concentrated stock positions, planning for liquidity events, and helping minimize taxes. He also advises on early retirement planning and supports clients through major career and life transitions in the volatile tech industry.

Bruce is a CERTIFIED FINANCIAL PLANNER® professional and Chartered Financial Analyst® (CFA®). He is experienced in all areas of financial planning, including proactive income and estate tax planning, wealth transfer and philanthropy, retirement income strategies, cash flow projections, insurance analysis, and education funding.

Bruce has worked in the financial services industry since 2003. He founded and led Parkworth Wealth Management as principal shareholder, CEO, and lead advisor until it joined Savant in 2025. He is the author of Personal Finance for Tech Professionals: In Silicon Valley and Beyond. He works with clients in the technology, biotech, and biomedical industries, drawing on his background in engineering and product management. Earlier in his career, he worked as an engineer and held senior product management roles at several venture-backed startups and at Alcatel, a telecommunications equipment supplier.

Bruce is a member of the National Association of Personal Financial Advisors (NAPFA). He previously served as president of its West Region board of directors and on its national board of directors.

Bruce earned a bachelor of arts degree in liberal arts from Claremont McKenna College, a bachelor of science degree in engineering from Harvey Mudd College, and a master of business administration (MBA) degree in finance from the University of Chicago.

Outside of work, Bruce enjoys swimming, hiking, and reading. He lives in Los Gatos with his wife. Their two children are beginning their careers, one as a genetic counselor, the other as an electrical engineer at a startup.


Articles &
Media

Qualified Small Business Stock: The Tax Break Tech Founders and Early Employees Need to Know
What Your Employees Don’t Know About Their Finances is Costing Them-And You
The Mega Backdoor Roth for High-Income Earners
Don’t Sabotage Your Financial Future by Overbuying on a Home
What Should I Sell First: My ISOs, NSOs, or RSUs? 
Roth 401(k) or Regular 401(k)? Here’s How to Decide
RSU Checklist for Publicly Traded Companies
How Worried Should You Be About Your Restricted Stock Units? 
6 Rules for Exercising Stock Options to Qualify for QSBS
Non-Qualified Stock Options: Basic Features and Taxation
IPO and Direct Listing Considerations—Part I: Tax Consequences 
Incentive Stock Options and Alternative Minimum Tax 
When Should You Sell RSU Shares?
California Income Tax and Equity Compensation
Don’t Pay Tax Twice on RSU Sales
Pre-IPO Tech Giants Using “Double-Trigger” RSU Vesting to Attract Talent
3 Ways to Estimate the Value of Your Home 
Avoid This Big Tax Mistake When Founding Your Tech Startup 
Maxing the Mega Backdoor Roth
RSUs 101: A Quick Refresher
RSUs and Modeling Your Financial Goals 
Year-End Giving: A Two-for-One Tax Break with Donor-Advised Funds 
Find Money You Didn’t Know You Lost: Search State Unclaimed Property Sites 
Are You on the Right Path to Retirement? Assessing Your Asset-Income Multiple
The Top Five Reddit Questions on Restricted Stock Units
Accredited Investors and Private Securities: What You Need to Know to Qualify
Should I Pay Cash for Restricted Stock Unit Taxes?
How Are RSUs Taxed?
Two Big Financial Factors to Consider Before Switching Tech Jobs
Hiring an Investment Manager: What You Need to Know 
How Many Recessions Have You Lived Through? 
How to Get Off Tech’s Financial Roller Coaster 
California Income Tax and Residency, Part 1: The Basics
Equity Compensation: Your Employer’s Stock Plans and What They Mean for You 
An Introduction to Restricted Stock and RSUs
Cashing Out RSUs: Dodging Tech Stock Disasters by Diversifying 
RSUs and California Tax
Exhausted by the Headaches of Owning Commercial or Residential Rental Property? Consider a Tax-Deferred 1031 Exchange into a DST
How to Know Your Financial Plan Will Be Effective 
The Wealth Building Power of RSUs (It’s not what you think.) 
3 Ways Couples Can Work Together on Finances

Education &
Designations

  • Claremont McKenna College
    Bachelor of Arts in Liberal Arts
  • Harvey Mudd College
    Bachelor of Science in Engineering
  • University of Chicago
    Master of Business Administration (MBA) in Finance
  • CERTIFIED FINANCIAL PLANNER® professional
  • Chartered Financial Analyst® (CFA®)

Affiliations &
Community Service

  • National Association of Personal Financial Advisors (NAPFA) – member

Certified Financial Planner Board of Standards Center for Financial Planning, Inc. owns and licenses the certification marks CFP®, CERTIFIED FINANCIAL PLANNER®, and CFP® (with plaque design) in the United States to Certified Financial Planner Board of Standards, Inc., which authorizes individuals who successfully complete the organization's initial and ongoing certification requirements to use the certification marks.

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